BENEFIT SEGMENTATION OF OUTBOUND SUMMER PACKAGE TOURISTS

Chinese Outbound tourists : Understanding their attitudes , constraints and use of information sources

benefit sought segmentation of mobile phone market

the purpose of was segmentation of customers according to benefit sought. market segmentation is viewing a heterogeneous market as a number of smaller homogeneous markets, in response to differing preferences, attributable to the desires of customers for more precise satisfaction of their varying wants. the data analysis was based on questionnaires which had been gathered from three metropolise...

Senior Tourists’ Purchasing Decisions in Group Package Tour

The senior demographic group is growing rapidly. Family decision-making research has frequently examined relationships between husbands and wives across stages and subdecisions. To supplement previous research, this study examines how different roles’ influence over the decision-making stages when the senior tourist participates in a group package tour. A total of 293 senior tourists from Taiwa...

Defining the Benefit Package of Thailand Universal Coverage Scheme: From Pragmatism to Sophistication

Benefit package is crucial for implementing universal health coverage (UHC). This editorial analyses how the benefit package of the Thai Universal Coverage Scheme (UC Scheme) evolved from an implicit comprehensive package which covered all conditions and interventions (with a few exceptions), to additional explicit positive lists. In 2002 when the Thai UC Scheme was lau...

Factors Affecting Information Search Behavior in Purchasing an Outbound Package Tour: A Thematic Analysis

The present study seeks to examine the factors affecting information search of heads of households in purchasing an outbound package tour. A sample of 60 academics and non-academics in the field of tourism was chosen. Sampling methods were judgmental and snowball sampling. In order to gather data, we used a semi-structured interview.  Thematic analysis was applied for data analysis, and the col...